Tienda
Las exposiciones comerciales generalmente reúnen a numerosos visitantes, Hacerlos lugares ideales para que las empresas lleguen a clientes potenciales y recopilen ideas críticas del mercado. sin embargo, the dynamic nature of exhibition booths poses a significant challenge to manually recording. Para abordar esto, we introduce a BLE exhibition tracking solution designed to automate data collection and ensure accuracy.
Desafío
At exhibitions, one shoe company in Belgium faces a challenge to figure out which pair of shoes is the most attractive to potential buyers. With hundreds of pairs on display, each boasting distinct styles, functionalities, and designs, exhibitor struggles to identify which models attract the most attention and which ones may be overlooked. The dynamic environment on booth exacerbates this difficulty, making it hard to manually record consumer interests.
Having no insightful data from these valuable events, this company has more risks making uninformed inventory decisions. Without tangible reference into consumer preferences and market trends, the business overstocks slow-moving items, leading to wasted inventory, increased storage costs and financial losses. Para mitigar estos riesgos, the needs for a more reliable method to collect and analyze visitor data on booth has gradually emerged.
Solución
To better get the preferences of potential clients, we introduce a more automated solution leveraging BLE technology. Each shoe is tied with a BLE tag containing a built-in 3-axis accelerometer, which is able to detect the status when being picked up. The MK107 gateway automatically captures this data and securely transmits it via Wi-Fi to client’s software platform. Transforming raw interaction data into actionable insights, such software enables business to identify the most popular shoe styles based on visitor engagement metric collected.
This BLE exhibition tracking approach provides insightful information of consumer preferences and market demands, enabling the business to tailor marketing strategies more effectively. By prioritizing high-pickup frequency products in its marketing campaigns, the company is more likely to gain interests and drive engagements. en cambio, for styles having lower pickup frequencies, devise strategies could be considered to stimulate demands, such as bundling them with popular items or offering discounts. By leveraging this solution, businesses will gain more data-driven insights on consumer preferences, thereby modifying the marketing campaigns, and enhancing sales forecasting accuracy to get better inventory management.
Producto destacado
Etiqueta M4 Lite es una etiqueta ultra delgada que es portátil y fácil de implementar. Comparando con otras etiquetas de seguimiento de activos en el mercado, logra avances significativos en costos, dimensiones y sostenibilidad, convirtiéndose así en una opción ideal para el seguimiento de activos en varios escenarios.. Además, sus diversas características de firmware le permiten admitir el modelo de posicionamiento y seguimiento de activos de múltiples tipos, que permiten a los usuarios cambiar los parámetros según diferentes escenarios con mucha más flexibilidad.
los MK107 ¿Es una puerta de enlace con plug-and-play de Wifi BLE adecuada para muchos países?. Proporciona un método de bajo costo para transmitir la información de Beacons a través de la red Wi-Fi al servidor. MK107 realiza una forma simple y efectiva de monitorear balizas y sensores BLE para el seguimiento de activos centralizados, monitoreo de estado en tiempo real, y servicios de ubicación en interiores.
