信標: 一個SDK主宰他們都.

信標: 一個SDK主宰他們都.

走, 勞爾, but did not you say that the Ibeacons aka Beacons saw it as a hype for this year? 是, 雖然我可以隨時去錯, 我不是大師.

所以 … 關於信標的文章的標題? Well nothing, 都在變化的反射, 曲折運動,我看到這個行業是有,我認為這是有趣的整理在我的頭上,因此, 打哈欠, 這就是這個博客是 …

好, 勞爾·塞拉皮奧, 告訴我們 .. 你有什麼觀察對標? Let’s go to the mess: A clear summary of the article written by my partner Fede Paredes for our company Neuromobile and that explains perfectly what a beacon is and what it can be used in the retail sectors, shopping centers

  • A beacon is a beacon that sends an identifier, it does not carry content. Example: 零售燈塔-1
  • 在你的手機有一個應用程序,確定了該信標時知道它必須證明:
    • 哦, 我的手機, which has to carry the Bluetooth on, 已確定SuperRetail莫達店內零售-1標, which also has its app installed.
  • 該應用程序著眼於自身,並說:
    • 哦, 零售-1信標並且是該移動簡檔x的 (以前都好編程), I have to show this offer.
  • 但, 手機振動, the client starts with surprise and pleasantly discovers that she has the offer she was looking for at the time she was looking for.


在文章菲德, the technical and functional limitations that beacons have and that many do not count are also very well explained, 但必須考慮到.


分析人士預測,世界將充滿ibeacons無處不在, 他們在這裡留下來,侵入世界, 成為零售的完美工具,用戶將很高興與他們的新的購物體驗 (或者所以他們說). Throughout the last year, in our company Neuromobile (廣告楔) 我們一直在關注公司的直接賭這種技術演進.

The boom of content platforms for ibeacon networks has been brutal , 新的內容管理系統,每天都出現.

讓我們來看看這些平台是如何工作的: 他們提供的SDK中的應用介紹, 零售商, 牌, shopping center. An SDK, in broad strokes is a soft that is integrated into the code of our mobile application .

作為一個不同的編程, the user must accept some new permissions about their privacy that in many cases are not necessary for the operation. From this content platform we can add new features to our app when our client approaches an ibeacon:

  • 發送消息.
  • 在炎熱的時刻問卷.
  • 圖片, 視頻.
  • 而其他功能更.

另一方面, 該平台必須收集有關用戶的信息:

  • 信標位置,其中用戶被激活.
  • 由客戶端響應於所述消息.
  • 而根據該平台及其SDK更多數據.

In this way the platform collects hundreds of data from customers who have installed the different apps that have in turn integrated the SDK of a specific platform. We move on to the terrain of analysis and big data, 但是,我們離開另一個時間.

權力的遊戲無, 的ibeacons平台.

I already give you the game music of thrones. Hit the play.

在我看來, the business is among the great beacons management platforms, 在它的重現,並為更多的第三方應用程序盡可能安裝自己的能力.

“想像一下,安裝並嵌入時尚品牌的主要應用程序的SDK, 或銀行, 超級市場 … A network of beacons and an SDK to dominate us all , 已安裝的SDK中,我們已經安裝了數以千計的應用程序的同一家公司. 將有完美 “定義” and segmented. “This is the phrase that my estimable collaborator Ramón Merino let loose one day in a beerstorming. WOW !! It opened my mind!

該報警當局, in the United States it is already beginning to talk about it on a legal level because it allows a unique identifier in many areas of the person who carries the phone, 而唯一標識, 爸爸國家希望它在非私人使用公司

你會告訴我 … 你為什麼這麼認為這個? Well for the simple reason of reading every day the huge amounts of money or shopping movements that are lifting this type of platform.

對空氣的一個問題: 做小平台,有一個地方, 例如, 在國家層面, 它們是什麼出來像churros? They are many and with similar services.

當然, the most important thing is to know that these platforms can exploit the data they collect because otherwise, 我沒有看到在商業模式任何意義, 這是大數據的一個大的和艱苦的比賽.

什麼權限?他們有關於他們的客戶’ 數據? I assure you that I do not know until now I have not been able to find the legal conditions of the different platforms. If you can help me, 我很感激.

簡而言之, 該iBeacon顯示模式, regardless of whether it will meet the expectations for the client and the user lies in the fact that large platforms are able to integrate their SDK into the largest number of third-party apps that are left and that understand that the data may not be yours at all.

與此同時, 我希望看到一個真實而密切的成功故事, that I can enjoy in my person an enrichment in my moment of purchase or visit to a local. That in the end, 這就是它是關於, 是不是? If you have experienced a real case, 請告訴我!




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