店鋪
貿易展覽通常會召集眾多遊客, 使其成為企業吸引潛在客戶並收集關鍵市場見解的理想場所. 然而, the dynamic nature of exhibition booths poses a significant challenge to manually recording. 解決這個問題, we introduce a BLE exhibition tracking solution designed to automate data collection and ensure accuracy.
挑戰
At exhibitions, one shoe company in Belgium faces a challenge to figure out which pair of shoes is the most attractive to potential buyers. With hundreds of pairs on display, each boasting distinct styles, functionalities, and designs, exhibitor struggles to identify which models attract the most attention and which ones may be overlooked. The dynamic environment on booth exacerbates this difficulty, making it hard to manually record consumer interests.
Having no insightful data from these valuable events, this company has more risks making uninformed inventory decisions. Without tangible reference into consumer preferences and market trends, the business overstocks slow-moving items, leading to wasted inventory, increased storage costs and financial losses. 為了減輕這些風險, the needs for a more reliable method to collect and analyze visitor data on booth has gradually emerged.
解決方案
To better get the preferences of potential clients, we introduce a more automated solution leveraging BLE technology. Each shoe is tied with a BLE tag containing a built-in 3-axis accelerometer, which is able to detect the status when being picked up. The MK107 gateway automatically captures this data and securely transmits it via Wi-Fi to client’s software platform. Transforming raw interaction data into actionable insights, such software enables business to identify the most popular shoe styles based on visitor engagement metric collected.
This BLE exhibition tracking approach provides insightful information of consumer preferences and market demands, enabling the business to tailor marketing strategies more effectively. By prioritizing high-pickup frequency products in its marketing campaigns, the company is more likely to gain interests and drive engagements. 反過來, for styles having lower pickup frequencies, devise strategies could be considered to stimulate demands, such as bundling them with popular items or offering discounts. By leveraging this solution, businesses will gain more data-driven insights on consumer preferences, thereby modifying the marketing campaigns, and enhancing sales forecasting accuracy to get better inventory management.
特色產品
M4 精簡版標籤 is an ultra-thin BLE tag that is portable and easy to deploy. Comparing with other asset tracking tags on the market, 成本實現重大突破, dimensions and sustainability, thus becoming an ideal choice for asset tracking in various scenarios. 而且, 豐富的固件特性使其支持多種資產跟踪定位模型, 允許用戶根據不同的場景更靈活地更改參數.
這 MK107 is a BLE WiFi plug-and-play gateway suitable for many countries. It provides a low-cost method to transmit the information of beacons via Wi-Fi network to the server. MK107 realizes a simple and effective way to monitor BLE beacons and sensors for centralized asset tracking, 實時狀態監控, 和室內定位服務.
