BLE-Driven Insights: Automating Data Collection at Exhibitions

Trade exhibitions usually gather numerous visitors, making them ideal places for businesses to reach potential customers and gather critical market insights. However, the dynamic nature of exhibition booths poses a significant challenge to manually recording. To address this, we introduce a BLE exhibition tracking solution designed to automate data collection and ensure accuracy.

Challenge

At exhibitions, one shoe company in Belgium faces a challenge to figure out which pair of shoes is the most attractive to potential buyers. With hundreds of pairs on display, each boasting distinct styles, functionalities, and designs, exhibitor struggles to identify which models attract the most attention and which ones may be overlooked. The dynamic environment on booth exacerbates this difficulty, making it hard to manually record consumer interests.

Having no insightful data from these valuable events, this company has more risks making uninformed inventory decisions. Without tangible reference into consumer preferences and market trends, the business overstocks slow-moving items, leading to wasted inventory, increased storage costs and financial losses. To mitigate these risks, the needs for a more reliable method to collect and analyze visitor data on booth has gradually emerged.

Solution

To better get the preferences of potential clients, we introduce a more automated solution leveraging BLE technology. Each shoe is tied with a BLE tag containing a built-in 3-axis accelerometer, which is able to detect the status when being picked up. The MK107 gateway automatically captures this data and securely transmits it via Wi-Fi to client’s software platform. Transforming raw interaction data into actionable insights, such software enables business to identify the most popular shoe styles based on visitor engagement metric collected.

This BLE exhibition tracking approach provides insightful information of consumer preferences and market demands, enabling the business to tailor marketing strategies more effectively. By prioritizing high-pickup frequency products in its marketing campaigns, the company is more likely to gain interests and drive engagements. Conversely, for styles having lower pickup frequencies, devise strategies could be considered to stimulate demands, such as bundling them with popular items or offering discounts. By leveraging this solution, businesses will gain more data-driven insights on consumer preferences, thereby modifying the marketing campaigns, and enhancing sales forecasting accuracy to get better inventory management.

Featured product

M4 Lite Tag is an ultra-thin BLE tag that is portable and easy to deploy. Comparing with other asset tracking tags on the market, it achieves significant breakthroughs in cost, dimensions and sustainability, thus becoming an ideal choice for asset tracking in various scenarios. Moreover, its various firmware features enable it support multi-type asset tracking and positioning model, which allow users to change parameters as per different scenarios with much more flexibility.

The MK107 is a BLE WiFi plug-and-play gateway suitable for many countries. It provides a low-cost method to transmit the information of beacons via Wi-Fi network to the server. MK107 realizes a simple and effective way to monitor BLE beacons and sensors for centralized asset tracking, real-time status monitoring, and indoor location services.