In an era where technology smoothly blends with our daily lives, the events industry is no exception. Enter beacons – small, unassuming devices that are quietly transforming event management and attendee experiences. These devices offer much more than simple navigation but revolutionize how we interact and engage at conferences, festivals, and trade shows. The forecast that the global beacon technology market will reach $395.9 billion by 2032 shows that these small and mighty inventions are more than just a passing trend. In which manner are beacons integrated into events to forge richer, more specific experiences? Let us explore further this topic and look into how beacons are being utilized in events ＆ exhibitions.
What are beacons?
Beacons refer to small digital transmitters that use Bluetooth Low Energy (BLE) technology to send signals to nearby smart devices. Bluetooth beacons for events serve their unique purposes in the event ecosystem. An increasing number of event organizers are turning to beacons to improve both the event experience for attendees and ease the workload for organizers.
At the event, every attendee wears their beacon either as part of the badge or as an unassuming sticker of the badge. The beacon is always sending its BLE signal, with a battery of several months to years. This opens numerous new opportunities when 100% of participants at the event use it. To indicate the diverse purposes of beacons: wayfinding, tailored notifications, crowd flow analysis, engagement tracking, and collecting data on attendee behavior.
Different types of beacons for events
There are various types of beacon technology for events, including tags, badges, wearables, and sensors. Also, it is adaptable to the special requirements that arise for the event. These solutions in beacon technology look to enhance the planning, execution, and enjoyment of various events. Let’s take a closer look!
Bluetooth RFID Badge
Bluetooth RFID badges are rather helpful in events of huge masses. These beacons combine traditional RFID capabilities with BLE technology. Inside the Bluetooth badge, there is an embedded RFID chip. When an attendee shows their badge near an RFID reader, beacon data is transmitted wirelessly. This shows the way through which contactless check-in happens. In this manner, Bluetooth RFID badges can ease access management. Also, attendees can tap their badges to access information, connect with others, or receive personalized content.
Bluetooth Wearable Beacon
Wearable beacons come in various forms such as wristbands, lanyards, or even embedded in event t-shirts. They are often recommended for industry conventions, music festivals, sporting events, and other large-scale events. These smart wearables for events are lightweight, compact, and cost-effective.
Bluetooth wearable beacons for events act as both an attendee identifier and a data collection tool and make sure that organizers can track attendee movements and engagements within the event space.
Bluetooth Paper Tag
Another category of beacons is Bluetooth paper tags. BLE paper tags go far beyond simple tracking because of their flexibility and eco-friendliness. They may be attached to various surfaces like smart badges or incorporated into event materials. Moreover, cost efficiency is another key factor, especially if they’re purchased in bulk.
In addition, Bluetooth paper tags can be designed with customized printed patterns or QR codes for extra usefulness. For example, temporary exhibits and trade shows frequently employ paper beacons to give visitors more information and to monitor the popularity of display areas.
Bluetooth Wayfinding Beacon
Durable and reliable, Bluetooth wayfinding beacons are designed to help attendees navigate complex event spaces. That’s why wayfinding beacons are the perfect choice for improving the attendee experience. Wayfinding beacons are commonly used in convention centers, large exhibition halls, music festivals, and sprawling outdoor events, as well as in any situation where attendees might need help finding their way around. Moreover, there’s a catch with these beacons: people usually employ these beacons together with an event app to get turn-by-turn directions and to bring attention to points of interest.
AoA location Beacon
Angle of Arrival (AoA) location beacons are the premium solutions for precise indoor positioning at events. Advanced technology like multiple antennas and sophisticated algorithms make AoA beacons perfect for large-scale events, and venues requiring centimeter-level accuracy because of their precision.
AoA beacons come in two primary use cases, i.e., attendee tracking and asset management. The first one is attendee tracking that allows for heat mapping and crowd flow analysis. On the alternative end, asset management facilitates real-time location of important equipment or displays. However, their higher price and complexity may cause organizers on a tight budget or with basic venue designs to reconsider.
Ambient Sensor Beacon
Ambient sensor beacons combine Bluetooth connectivity with various environmental sensors. In distinct areas of an event space, these beacons have the capability to measure temperature, humidity, light levels, or air quality. One can employ this data to guarantee appropriate conditions for guests, shield sensitive equipment or displays, and add to overall event safety and ease. Ambient sensor beacons are perfect for implementation at indoor exhibitions, food and beverage events, and sensitive product displays.
Point–of-Interest Beacon
Point-of-interest beacons are designed to create engaging experiences at specific points of interest within an event. These beacons can trigger content on nearby screens or provide additional information to attendees’ mobile devices when they approach certain exhibits or areas. They’re particularly effective for product launches, museum exhibitions, or creating immersive brand experiences at corporate events.
The leading manufacturers of Bluetooth beacons are Kontakt.io, ELA Innovation, and MOKO SMART. Kontakt.io leads with innovative designs, ELA Innovation focuses on beacon industrial solutions, and MOKO SMART is known for its rugged and versatile Bluetooth beacons.
Top implementations of beacons in events
It’s clear from the different types of beacons above that they have different intended uses. Their functions are not only about simple tracking of locations, but they collect data for event analytics. Events can greatly benefit from having beacons to change event management processes. Here, I’ll dive into how beacon technology enhances several aspects of events.
- Enhanced Navigation and Location-Based Services
Beacons revolutionize how attendees navigate and interact with event spaces:
- Indoor Positioning: Gone are the confusing event floor plans. Beacons provide pinpoint accuracy for real-time location tracking, even in large or complex venues.
- Personalized Wayfinding: Through event apps, attendees can access custom maps that guide them effortlessly to booths, sessions, or points of interest.
- Proximity Alerts: As attendees move through the venue, they receive relevant notifications about nearby attractions, special offers, or schedule changes.
- Crowd Management: Event organizers can monitor foot traffic in real-time, thus optimizing space usage.
- Personalized Attendee Experience and Engagement
By leveraging attendee location and preferences, beacons create uniquely personalized event journeys:
- Custom Content Delivery: As participants get close to particular areas, their devices acquire customized information like session details or exhibitor information.
- Networking Opportunities: Beacons can notify attendees of nearby acquaintances or viable business matches according to shared interests.
- Personalized Recommendations: By assessing historical movements and past interactions, beacons provide relevant session suggestions or exhibits to ensure attendees don’t miss significant opportunities.
- Data Collection, Analytics, and Environmental Monitoring
Beacons provide valuable insights into attendee behavior, event performance, and environmental conditions:
- Foot Traffic Analysis: Track popular areas, identify bottlenecks, and measure dwell times to fine-tune event layouts and improve flow.
- Engagement Tracking: Get highly determined metrics about attendance and interaction across different sessions and exhibits.
- Heatmapping: Visualize how attendees have moved and concentrated around the venue to improve space utilization and the placement of sponsors.
- Smart Environmental Control: Beacons with integrated sensors monitor air quality, temperature, and occupancy to provide the best possible comfort and safety.
- Seamless Check-in, Access Control, and Security
Streamlined entry processes and bolstered security measures are made possible through beacon technology:
- Contactless Check-in: Automatically register attendee arrivals at the venue or specific areas without physical contact or manual scanning.
- Dynamic Access Control: Grant or restrict access to certain areas based on attendee credentials or ticket types.
Benefits of beacon technology for events
Beacon technology isn’t just a fancy add-on; it’s revolutionizing the event industry. Let’s break down how these smart little devices benefit different stakeholders:
For Event Host
Having beacons at events brings several benefits for event organizers to improve their planning and execution. Event hosts can analyze very specific, granular data relating to all visitors, based on their activity on the show flow. And subsequently, enhance event arrangements and scheduling. As well, the enhancement of security is a result of beacons that monitor access to restricted areas. Also, they can visualize macro trends data through customizable filters like heat maps and crowd flow.
For Attendees
Attendees can access complete journey reports detailing their event experience. These include specifics such as a timeline of booths visited, people met, meeting times, durations, and locations. Instead of having to deal with physical business cards and brochures, they can now get digital materials from exhibitors through beacons. Moreover, participants learn about the beacon tracking technology in use and can choose to opt out by disabling the Bluetooth badge tag to halt any tracking or data collection.
For Exhibitors and Sponsors
Exhibitors and sponsors have exclusive opportunities to bond with attendees thanks to Beacon technology. With insights into foot traffic and duration of engagement, beacons offer significant data about attendee behavior and preferences (integration of event CRM). Exhibitors can evaluate visitor profiles along with their behavioral attributes to recognize key prospects of high value. Exhibitors can then send personalized notifications to potential customers when they approach their booth, enabling more targeted marketing efforts.
Why choose MOKO SMART beacons
As a professional supplier of low power Bluetooth beacons, tags, and sensors, MOKO SMART has developed and manufactured a series of BLE devices that have been applied across many industries. With 17+ years of industry experience, MOKO SMART can customize BLE devices solution for customers from design, customization, development and other aspects.
