The Electronic Shelf Label can be divided or segmented into various divisions based on various requirements or specifications.
Based on the Components, they can be divided into groups which are: Displays, Batteries, Transceivers and Microprocessors.
If they are grouped according to the product type, the various available groups or segments are: Full graphic electronic paper (e-paper), Segmented e-paper and the last of them is the Liquid Crystal Display (LCD). The E-paper is highly preferred and is expected to increase in demand in the future because of its energy efficiency and its capability to project objects into graphics, while the Liquid Crystal Displays (LCD) are more expensive to purchase and implement.
According to the size of their displays, the available segments are Less than 3 inches, between 3 – 7 inches, from 7 – 10 inches and more than 10 inches.
Broken down and segmented by Technology, the segment which exists are Radio Frequency technology, Infrared Technology, Near Field Communication (NFC) technology and some other minor segments. The Infrared technology ESLs are expected to increase in demand, while near Field Communication (NFC) is also expected to be well sought after as a result of its ability to simplify customer interactions.
If these are also desired to be broken down according to the Type of End-user, the two segments here are the retail segment (which includes supermarkets) and the Industrial segment.
If you wish to further break down and segment the Electronic Shelf Label Tags according to its region or region of use, they can be divided into four segments which are: North America, Europe, Asia Pacific and the last segment according to this classification is the Rest of the World. As stated earlier, Europe a majority chunk of the market share and it is only expected to increase as time goes on, although Latin America which includes countries like Argentina and Brazil are forecast to have the biggest growth rate.