Currently, IoT devices are being used and are thriving in the Retail Industry. Here are four success stories of IoT solutions being used in the retail sector.
Amazon Go
This is likely one of the most well-known uses of IoT in retail. These Amazon convenience stores provide a way for people to go shopping cashless. People just walk in, pick what they want, and walk out. I know, sounds something straight out of a shoplifter’s dream, right? But Amazon Go is a very real convenience store.
The app works with the Amazon Go app, which is used to bill any items you choose to your Amazon account. Amazon Go shops have sensors that can pick up when items are taken or returned to shelves, and they will assist in keeping track of what a customer buys to ensure they are properly charged.
Target’s Beacons
Target’s has been successfully using IoT beacons connected to its Target Run app to market to its customers depending on their location. As long as a customer has the app and has their Bluetooth on when they enter a Target store, they will receive notifications on different products and promotions.
Urban Outfitters’ Loyalty Program
Urban is successfully using beacons to attract the younger market. The beacons which are placed at the entrance, fitting rooms and checkout all work together to improve customer satisfaction.
Upon entry into an Urban Outfitters, the beacon will urge any smartphone wielding customer to unlock a special offer via social media. In the fitting rooms, the beacons will generate customer-specific content on products. They will also be requested to take a selfie with their products, and post it on Instagram with #UOonYou giving them the chance to appear on the company’s website.
Macy’s Mobile App
Macy’s has also successfully used Bluetooth beacons to offer the customers a more personalized shopping experience. Bluetooth beacons work in conjunction with Macy’s app in that anyone who opens the Macy’s app while in the store, the location will immediately be noted and they will receive notifications on products based on the section they are in.